About Effective Audio, now Sound Affairs and PLiXiR Power
Effective Audio Mod started in 2003 as a hobbyist’s pursuit to express his love of DIY audio. He is very intrigued by the process of getting the best performance from fundamentally well-designed equipment. He firmly believes that modifications of sounds and well-designed equipment, is the way to get the best value and performance out of astronomically priced hi-fi equipment that has limited engineering content but a huge marketing budget.
Over the years we have grown steadily to become the premier digital audio modification place in Singapore.
In 2013, James decided to pursue his passion full-time and set up Sound Affairs Pte Ltd, concentrating on original and modified HIFI equipment and accessories sales as well as home active speaker sales (www.mysoundaffairs.com).
In 2014, James designed and created the PLiXiR brand of AC and DC power products and accessories. The purpose is to provide unique, timeless, high performance and cost effective power products for hifi use. It has since become a popular brand in Singapore and is now distributed overseas, a first for Hifi power products in Singapore.